Breakthru Beverage Group Promotes Samuel Anderson to Vice President, Business Excellence


March 14, 2022 – Breakthru Beverage Group, a leading North American beverage distributor with operations and subsidiaries in the United States and Canada, today announced the promotion of Samuel Anderson to Vice President, Business Excellence. In his new role, Anderson will lead the development and implementation of Breakthru’s core business capabilities across the company, including Master Data Management, Business Intelligence, Sales Tools & Systems and Analytics & Insights sub-functions to identify and improve sales improvement opportunities. execution and efficiency. Anderson succeeds Chad Stone, who was recently named Vice President, Business Transformation & New Frontiers.

“Sam is a passionate and experienced leader, and his strong business track record and successes speak for themselves,” said Maggie Lapcewich, executive vice president, chief growth officer at Breakthru Beverage. “His analytical skills and forward-thinking approach have been instrumental in the success of many local and cross-market initiatives. We are constantly working to improve our business capabilities, proactively address industry challenges and meet the performance expectations of our stakeholders, and we believe Sam is the right person to help achieve these goals. We are excited to see what he brings to this new role.

In partnership with the Business Leadership Team, Market-Level Executive Vice Presidents, and Growth and Strategy Team, Anderson will leverage and refine Breakthru’s best-in-class business platforms, tools, and data investments to drive adoption. and deliver value with a measurable return on investment across the enterprise. He will ensure close alignment with Breakthru’s technology and digital strategy while remaining attentive to supplier and customer needs, as well as the company’s strategic pillars of growth, talent, productivity and innovation.

Prior to joining Breakthru in 2010, Anderson held executive positions at Kellogg Company, Diageo, Brown-Forman, Coca-Cola Company and E&J Gallo Winery. Anderson currently serves on the state affairs and e-commerce councils of Wine & Spirits Wholesalers of America, and in 2020, he served on the organization’s first talent and diversity council.

About Breakthru Beverage Group

Breakthru Beverage Group is one of the leading alcohol wholesalers in the United States and the largest broker in Canada, representing a comprehensive portfolio of spirits, wine and beer. Breakthru is committed to diversity, equity and inclusion and supports a wide range of notable organizations as well as local charitable initiatives across its North American footprint. Across all markets, Breakthru aligns an agile and insightful approach to sales, marketing and operations. Family ownership is active in the business and committed to being stewards of heritage and champions of innovation. For more information,