Fruit Attraction 2021, special retail edition, will bring together companies from more than 44 countries

The fair will take place in eight halls at IFEMA MADRID from October 5 to 7, with the participation of 1,300 companies, thus confirming its position as one of the largest B2B events in the world.

Professionals in the fruit and vegetable sector can buy their visitor pass to attend the large sectoral gathering at

MADRID, October 1, 2021 / PRNewswire / – Once again this year, Fruit Attraction, to be held October 5-7, provides participants with a platform for international promotion and expansion. In this regard, IFEMA MADRID will again invest heavily in the International Guest Program, which brings together hundreds of guest buyers from around the world, retail purchasing managers, importers and wholesalers to Madrid, supported by ICEX and the French Ministry of Agriculture, Fisheries and Food.

Join this program, with the participation of international buyers from 67 countries, is the “guest importing country”, also with the collaboration of ICEX, with Brazil, Ukraine, South Korea and Belarus as guests on this occasion.

The event will take place at 8 rooms of IFEMA MADRID exhibition center and will be attended by more than 1,300 exhibiting companies from 44 countries.

Its ability to promote the sector’s global exports makes the Fair the business connection point for all professionals across the value chain and consolidates it as framework for innovation in the fruit and vegetable market.

Along with the in-person event, the show will connect the entire fruit and vegetable community 365 days a year through the Fruit Attraction LIVEConnect Platform; a digital tool that enriches and complements the in-person event with new functionalities, in a way that is mutually reinforcing.

The success of Fruit Attraction confirms the importance of the Spanish fruit and vegetable sector and market in the world. In the United States, the fruit market has a turnover of approximately $ 20 billion and the vegetable market around $ 11 billion. In this context, Spain exports around 160 million euros of vegetables and around 110 million euros of fruits.

In terms of vegetables, the main product Spain the exports are garlic, followed by peppers, olives and cucumbers. As for fruits, the main ones are shelled almonds, followed by lemons, grapes, clementines and shelled almonds. *

On this occasion, Fruit Attraction incorporates new elements, such as Fresh food logistics, the new sector platform for logistics, transport and cold chain management for fresh produce.

International visitors from areas outside the EU will only be required to present a certificate or document proving vaccination, a diagnostic test for active infection or showing recovery from COVID-19, issued by EU and non-EU countries, and also to complete a Health Check Form (FCS) associated with their trip.


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SOURCE IFEMA MADRID; Communication Iberoamericana

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