Parfetts almost doubles its own “Go Local” label range with the deployment of more than 50 new products.
The new wave of products hitting shelves this month consists of 58 new items, which range from impulse categories to household items, such as soft drinks, energy drinks, snacks and pet food. of company.
These products will be placed alongside the existing 66 staples, which include toilet paper, kitchen towels, fruit cider, tea bags and preserves such as baked beans and sliced vegetables. The range was first launched in 2020.
The wholesaler said his own brand has “proven popular” with Go Local retailers, growing over 25% year-over-year to date.
Monthly sales of private label toilet paper increased by 411%.
Parfetts said the success had prompted range extensions and analysis of different packaging formats for future developments.
“Thanks to a fantastic response from customers, we continue to expand our own line of brands,” said Gurminder Athwal, Commercial Director of Parfetts.
“We have focused on key lines within categories that will soon be launched to the market to provide substantial savings on quality products to retailers and their customers. We continually identify and evaluate products that we believe would support our own Go Local brand line and provide a point of difference for consumers and our customers.
Meanwhile, the wholesaler has also completed the expansion of its Aintree depot as it considers a weekly turnover target of £ 3million at the site in the coming months.
A new dedicated loading area is now supporting the rapid growth of its delivered business, which has jumped 40% in the past two years. The customer experience has also improved inside the cash & carry, with additional space and a dedicated picking area for staff.
Aintree now delivers in the north-west of north Manchester to the Lake District and to Stoke-on-Trent and has hired 25 new employees to meet the demand.
“The depot expansion will create the capacity we need to continue to grow our delivery business while providing a better experience for our visitors,” said Anthony Fisher-Hibbs, Managing Director of Parfetts.
“We experienced significant growth during the pandemic as new retailers first tried us and stayed.”