Jan le Roux was named South Africa’s Farmer of the Year by the country’s agricultural writers.
It is part of the Le Roux group, a famous producer of table grapes and stone fruit based in the Berg River region of Cape Town.
Jan le Roux is an entrepreneur in South Africa, who now focuses his attention on his fruit growing activities, after having been COO of the main retail group Pepkor.
The Le Roux Group grew out of the Mooikelder family farm near Paarl, in the Western Cape, where his father Joel le Roux was a table grape pinoeer.
Today, the Le Roux Group owns the table grape farms, Broodkraal near Piketberg and Mooikelder, as well as Sandrivier near Paarl, where stone fruits are grown.
Le Roux said his group was fully focused on growing products that meet consumer demand and that his scientific approach to fruit growing aims to provide the best quality fruit.
“We also offer the best of the new cultivars and are licensed from Sun World,” he said. “We now have extensive plantings of tomorrow’s varieties such as Autumn Crisp, as well as IFG Sweet Celebration, Sweet Globe and Sweet Joy varieties in our product profile.
In Broodkraal, the Group The Group has now established 552 ha under netting. “This is entirely focused on the continuous improvement of the quality of the grapes we offer,” added Le Roux. “Our marketing organization, Le Roux Fruit Exporters, now packs over 3.2 million boxes of fruit, we have close ties with other major exporters, we offer 6,200 job opportunities and our Workers Trust already holds 32 percent of the shares of Broodkraal Company. “