The French Pavilion is back at Vinexpo America 2022

The French pavilion is back at Vinexpo America with 62 spirit and wine producers and merchants ready to meet local professionals. With 50% more producers this year, the pavilion represents 23% of the show’s total exhibitors. To highlight the excellence of the pavilion, Business France is also organizing 2 exclusive tastings.

New York, February 15and After a successful first edition, Business France brings together for the second time an exciting French pavilion, which now has 62 exhibitors, under the Taste France brand. In addition to French wine regions, the pavilion embraces the show’s decision to provide dedicated space for spirits at Drinks America, bringing 8 spirits brands to New York from March 9and-tenand.

Representing nearly a quarter of the entire show, the French pavilion testifies to the desire of French wine and spirits producers to share their unique products and creations with North American partners. Alongside the pavilion and as part of the Taste France initiative, Business France showcases France’s hidden treasures with a selection of wines, tasting commentary and a Vinexpo Buzz session with Christie Canterbury, MW. As a preview before the start of the show, professionals will be invited to an exclusive cocktail to taste the many flavors of Caribbean spirits from Guadeloupe and Martinique.

Find the French pavilion at stand 600-818 (floor plan)

One pavilion, several appellations: discover the best of French wines and spirits

For this second edition, the French pavilion will bring together a wide range of AOCs from the most important wine regions of France, making it a mini exhibition for the supply of French wines. Here is a breakdown of regions and number of exhibitors:

  • Alsace – 3 producers
  • Bordeaux – 9 producers
  • Champagne – 4 producers
  • Languedoc – 9 producers
  • Loire Valley – 2 producers
  • Provence – 5 producers
  • Rhône Valley – 19 producers
  • Roussillon – 3 producers
  • South West – 3 producers

Of the 62 producers present at the show, 27 use sustainable practices to create their wines: although Domaine Lombard is the only one to follow the principles of biodynamics, the pavilion has no less than 16 producers offering more than 40 organic wines and 16 others offering more than 90 wines. made with vines cultivated according to the principles of Terra Vitis.

Among the wines and spirits presented, a few rare finds will arouse the interest of visitors: Egarri brings craft beer and cider, the Distillerie du Périgord has sent Absinthe and a liqueur made from walnuts, and producers like Aubert & Mathieu or Vignobles Vellas are bringing their most original labels.

More information about the show and on our website or on the dedicated page of our tea party on the Wine & Spirit digital platform.

Taste France: the selection Christy Canterbury, MW

To showcase the best France has to offer, Business France is joining forces with Christy Canterbury, Master of Wine, to highlight the exceptional caliber of the delegation. She conducted a blind tasting of a wide range of products from the delegation, selection and evaluation of her top 28 wines and spirits.

“I enjoyed blinding these wines and minds as there were so many delicious discoveries,” said Christy Canterbury, MW. “It’s especially exciting to see when a producer really delivers on multiple products. This is clearly a winery or distillery that someone should woo to import it into the US! Even for a country as well approached by importers as France, there are always more delicious wines and spirits, whether they come from new producers, from producers who have not focused on exporting here before or from producers who want to change importer. ”

Christy Canterbury, MW’s selection of the top 28 wines and spirits along with tasting notes will be available for tasting at stand 600-1 onsite at the pavilion. She will also lead a Vinexpo Buzz session on Wednesday March 9and from 3:30 p.m. to 4 p.m. entitled “Master of Wine Christy Canterbury discusses sustainability in French wines”. This informal session will provide the opportunity for conversation and questions about sustainability in French wine regions.

Check out the full selection from Christy Canterbury, MW here.

French Caribbean: Spirit of the Caribbean Tasting Cocktail

Known primarily for its vast wine regions, France also offers exciting and original spirits brands, especially from its overseas territories. Trade professionals will have the opportunity to meet producers and sample Caribbean spirits both at the show and during an exclusive cocktail reception at The Broken Shaker on Tuesday, March 8.and at 5:30 p.m.

“The spirits of Guadeloupe and Martinique exemplify everything that resonates with the American consumer today: high quality, product diversity, unique know-how and a rich history behind each bottle, with a pinch of exoticism… as well as spirits unexpected like Martinican whiskey aged in rum barrels! Say Manilay Saito, business unit manager for wine, spirits, beer and ciders in France North America trading. “French Caribbean spirits are yet to be discovered for American aficionados, who might be surprised at how diverse and atypical they are.

More information and registration for the tasting here.

About Taste France

Launched in 2020, Taste France is the label embodying French gastronomy while promoting the entire downstream agricultural and agri-food ecosystem bringing together a diversity of catering professionals ranging from producers to suppliers. Taste France aims to unite all players in the sector around common interests. A showcase for the diversity of French cuisine, Taste France was built on the desire to promote the richness of French products on a global scale to both professionals and consumers. Through greater accessibility, Taste France intends to invite French cuisine into everyone’s daily meals while guaranteeing high food standards and quality. Above all, this label reaffirms the founding values ​​of French agri-food: excellence, responsibility, authenticity, sharing and innovation.

About Enterprise France

Business France is the national support agency for the international development of the French economy, responsible for promoting the growth of exports by French companies, as well as promoting and facilitating international investment in France. It promotes French companies, the image of the company and the national attractiveness as a place of investment, and also manages the VIE international internship program.

Business France has 1,500 employees, in France and in 55 countries around the world, who rely on a network of partners. Support French SMEs and mid-size companies in the following markets: Belgium, Hungary, Morocco, Norway, Philippines and Singapore.

For more information, visit: www.businessfrance.fr

@businessfrance #BusinessFrance