TradeWindow continues its growth in SEA via a sales agency agreement in Indonesia

TradeWindow (NZX:TWL), one of Australia’s leading TradeTech companies, has further expanded its reach in Southeast Asia to build on recent sales agency agreements in the Philippines and Thailand. The company today announced a sales agency agreement with one of Indonesia’s leading trade facilitators for government, ports, state-owned enterprises, banks and the private sector – PT Electronic Data Interchange Indonesia (EDII), a majority-owned subsidiary of Pelindo, the largest Indonesian port operator.

TradeWindow CEO AJ Smith said the deal is another step in the company’s ongoing strategy to forge deep ties in the vast freight ecosystems across Asia. Trade in goods and services between Indonesia, Australia and New Zealand exceeds NZ$20 billion annually.

“Indonesia is a key export partner for many countries around the world and we see the benefit of having people with on-the-ground knowledge of the complex operations of the Indonesian trade market to ensure that TradeWindow’s solutions are integrated into local and regional networks in the most relevant way,” said Smith.

Established in 1995, EDII has been a pioneer in the development and implementation of electronic data interchange services in Indonesia. Today, it provides e-commerce services and a suite of products to facilitate international trade, with clients spanning government agencies, state-owned enterprises, importers, exporters, shipping companies, banks, pharmaceutical companies and those in retail, insurance and automotive. Industries.

EDII is one of 16 members of the influential Pan Asian E-Commerce Alliance (PAA) and having experience in developing and operating the Indonesian Trade Single Window, is equipped with deep digital business networks with 15 other members quasi-governmental and associate members. (including TradeWindow) and with Indonesian freight forwarders and customs brokers.

EDII offers digital solutions that include electronic customs declarations, document integration, electronic reporting, trade repositories and electronic data interchange.

EDII President E. Helmi Wantono says the deal is a strategic move for both companies, further expanding TradeWindow’s reach in Southeast Asia and EDII’s suite of product offerings in the Indonesian market.

“This agreement will benefit both those operating in the Indonesian trading market and TradeWindow. We look forward to being able to inspire local customers to use TradeWindow Freight,” Mr. Wantono said.

The company will become a trading agent for the TradeWindow Freight solution, which provides a cost-effective and reliable operating system for small and medium-sized freight forwarders – from quoting to freight management and reporting.

“Freight forwarders and customs brokers are under constant pressure, so we are passionate about supporting greater efficiency in the industry. This is another exciting step for TradeWindow following our recent agency agreements sales force with Mastersoft Solutions in Thailand and InterCommerce Network in the Philippines, and we look forward to working with EDII to support more efficient commerce for their customers,” said Smith.

Indonesia has a population of over 270 million and its exports totaled around US$228 billion in 2021, up 35.2% from 2017.

“Indonesia is a strategic market for TradeWindow due to the country’s export-driven economy and we see the digitalization of trade for the Indonesian market bringing many benefits to exporters, importers and the wider economy. EDII’s history of innovation and its existing suite of digital products complement TradeWindow’s Freight solution and we view the availability of TradeWindow Freight in Indonesia as the first step in a lasting relationship,” says Mr. Smith.

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